The particular challenge of “filling” of the usually big concert halls for the concert performances of the Philharmonic Orchestra of Animato is greatly helped by local and regional sponsors. The low degree of brand awareness of the Animato Orchestra would otherwise request a high, costly and time consuming marketing campaign to place a sufficient number of concert tickets within the local public.
As main sponsor Erste Private Banking supports the philanthropic activity of the Animato Foundation to help young musicians in Europe gaining practical experience in the professional music world.
Erste Private Banking is the private bank inside Erste Group and as such it offers its clients the security of a strong universal bank combined with the full breadth of wealth management services by focusing on understanding clients’ needs and service excellence. Erste Private Banking operates in 6 countries in Central and Eastern Europe: Austria, Croatia, Czech Republic, Hungary, Romania and Slovakia. Erste Group was founded 1819 as the first Austrian savings bank. Today it is one of the largest financial services providers in the Eastern part of EU in terms of clients and total assets. Its core activities, besides the traditional strength in serving private individuals, include advisory services and support for corporate clients in financing, investment and access to international capital markets, public sector funding and interbank market operations.
With respect to the regular concerts given in Graz since 2008 the “Freunde der Kunstuni Graz” has taken the respective concerts of the Animato Orchestra and in doing so offering Animato a unique participation formula.